food – brycecorning

Dine ‘n’ dash is meant to be a fun and somewhat abstract take on fast food or takeout. The colors may not be completely accurate and the shapes may not look that natural, but that’s all part of the feel. My target audience is younger people. Maybe mid-twenties or early 30’s.

Bright Colors with a Cool Feel

Obviously the hotdog is not at all natural. But it is fun. Which is what you’ll also find with the french fries, which look more like block art, and the black drink cup that could contain anything from Dr. Pepper, to who knows what!

Purposeful Shapes

Because these are only representations of food that you’d see in real life they have to have some resemblance to their real life counterparts.To do that I added a paper condiment cup, filled with mustard, to go with my corn dog and the circular pop-ins on the drink lid.

A Retro Feel for a Retro Crowd

While the Black lines and bright colors of these icons may not be for everybody, they work well to get the message across and to create a vibrant cheerful representation of each dish.

Memorable Fun

In the end what are hotdogs, french fries, and soda for? Fun! Which is also what these icons try to represent. Accurate colors and shapes? Probably not. But they do create a feel that is memorable and fun.