Category: Uncategorized
An Appeal from all Pugs
Introduction
Since animals are always cute fuzzy and can gain the fondness of our hearts oh so quickly I thought that a cute dog (a pug in this instance) would be just the ticket to sell Swiffer dry mops to reach my female target audience.
Audience
When creating this ad I had to think deeply in order to discover what the typical 45-55 year old would want to see. Whatever the person though, most people and particularly women do tend to like quite fuzzy animals so I thought that an emotional appeal to the safety of their pets would be a good way to go.
The Ad
The advertisement is pretty simple but I think that it appeals to the emotional side of most people pretty well. I enlarged the word “love” and set it in a more decorative font to make the feeling stronger.
As far as the pug goes I used Photoshop to blend him into the image using a layer mask which worked marvelously. It was difficult to make it look like the pug and the background are in the same place but I think that the overall message of the ad is more important then whether you can tell for sure or not whether it’s Photoshopped.
Final Thoughts
Overall I’m pleased with the final result and think that it uses the images to its advantage rather than just simply having them there for aesthetics.
Images
Magazine Ad
Blog Ad
Original Photos
Inside House – Personally Taken
Pug – https://pixabay.com/en/pug-dog-pet-animal-cute-tongue-698659/
Purposeful Photography
Rule of Thirds
This image utilizes the rule of thirds in two ways. First, the photographer placed the subject of his photograph (the bird) at an intersection of two lines. Second, the photographer framed the picture so that the branches fell in alignment with the bottom and top horizontal lines.
My example does so in a similar manner but without as good of framing. The bird rests on the far right horizontal line, but because of the branches and leaves it’s more difficult to distinguish.
Leading lines
In this example Paul Siemen uses the road as leading lines to point towards the sun. Although the lines of the road itself are faint the effect is still very strong in the photograph.
Though not as straight as the road on the previous photograph, this road creates the same effect, leading the viewer’s eyes to the sky.
Depth of Field
Depth of field is created in this photograph by its multiple “layers”. The lake is in the foreground, the greenest parts of the mountains in the middle, and blue cloud covered mountains, in the background. Giving the picture the illusion of depth.
This photograph is similar to Paul Siemens. The river rocks to the right create the foreground, the green hill, the middle, and the snow capped mountains the background.
Wrap-Up
In conclusion these photographic elements can be very effective in creating an interesting composition for a photograph, or any piece of art. Sometimes we already have the elements incorporated in the picture itself (leading lines, depth) and other times we have to purposefully incorporate them into our design (rule of thirds).
brycecorning 