Purposeful Photography

Rule of Thirds

“Birds” captured by Anthony Chan – http://www.picturecorrect.com/tips/garden-bird-photography-tips/

This image utilizes the rule of thirds in two ways. First, the photographer placed the subject of his photograph (the bird) at an intersection of two lines. Second, the photographer framed the picture so that the branches fell in alignment with the bottom and top horizontal lines.

 

Bryce Corning –  Tucson, AZ

My example does so in a similar manner but without as good of framing. The bird rests on the far right horizontal line, but because of the branches and leaves it’s more difficult to distinguish.

Leading lines

“La promesse du sud” Paul Siemen – https://www.flickr.com/photos/alentours_ailleurs/6683231537/in/dateposted/

In this example Paul Siemen uses the road as leading lines to point towards the sun. Although the lines of the road itself are faint the effect is still very strong in the photograph.

Bryce Corning – Cottonwood Canyon

Though not as straight as the road on the previous photograph, this road creates the same effect, leading the viewer’s eyes to the sky.

Depth of Field

“Altitude #799” Paul Siemen – https://www.flickr.com/photos/alentours_ailleurs/5978630793/in/dateposted/

Depth of field is created in this photograph by its multiple “layers”. The lake is in the foreground, the greenest parts of the mountains in the middle, and blue cloud covered mountains, in the background. Giving the picture the illusion of depth.

Bryce Corning – Banff, Canada

This photograph is similar to Paul Siemens. The river rocks to the right create the foreground, the green hill, the middle, and the snow capped mountains the background.

Wrap-Up

In conclusion these photographic elements can be very effective in creating an interesting composition for a photograph, or any piece of art. Sometimes we already have the elements incorporated in the picture itself (leading lines, depth) and other times we have to purposefully incorporate them into our design (rule of thirds).

To Coke or not to Coke, that is the Question…of Course you Coke!

Introduction

I like this ad. Obviously it’s for Coca-Cola, one of the beverage industries biggest competitors. As far as the history of it goes , it seems to have originated from around the 50’s. It features bright colors and few lines of content, “Every job needs the pause that refreshes”. A “Coke brake”, if you will.

Type Face – Oldstyle

The yellow text on the left of the image, featured in the red circle, seems be a type of oldstyle. This is made clear by its serifs which feature some amount of bracketing, as well as the moderate thick-to-thin transitions. I think this text was selected because the designer wanted to give information to the reader that was important but not the most important.

Type Face – Modern

The feature text of the ad appears to be in a Modern type face. Identified by the radical thick to thin transitions and thinner serifs which feature little or no bracketing. I think the designer used this as the feature text of the ad because he wanted to attract the reader’s attention.

Contrast

Although these type faces may appear to be similar in some ways, the main differences are seen in the thickness of the serifs, bracketing, and the thick to thin transitions in the letters themselves. Notably, the designer also chose to make the text sizes significantly different further emphasizing their differences.

Conclusion

In conclusion the designer chose fonts that were different enough in size and style that they did not conflict. Also the designer to care to make sure that he used the colors of the ad to further increase the contrast between the bodies of text. Overall, the designer was successful in creating an effective and eye-catching ad.

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Coca-Cola Olympics: #THATSGOLD

http://www.johnnyjet.com/10-best-commercials-from-the-rio-2016-olympics/r a caption

Introduction

As we all know the Olympics are always buzzing with sponsors and ads, Coca-Cola, certainly at the top of that list, is among those striving for gold. Featured in the 2016 Olympic Games this image is from Coca-Cola’s ad campaign for the Olympics. #thatsgold.

Color

While the classic red and white of Coca-Cola are recognizable in almost any country in the world. Coca-Cola chose to utilize a few different color schemes, including those of the Olympic logo.

As you can see the white and red are present most everywhere, including in the text. But if you look closely to the flowing stripes on the right they feature the colors also found in the Olympic rings on the top of the image.

Alignment

The alignment of the piece is fairly simple because there are only three larger bodies of text in the whole image. However “A Refreshing Finish” and “#Thatsgold” are aligned so that when someone reads them together they will tweet or post using the hashtag.

Proximity

Coca-Cola is trying to say a lot of things with this add. One of which is that drinking Coca-Cola will put a smile on your face, as seen by the man holding the bottle.

Contrast

While the white and red of the logo will certainly stand out against most any background. The designers of the add chose white for the feature text as well.

Repetition

The most repeated aspect of the image is the Coca-Cola logo which is featured three times. They certainly don’t want you to forget it!

Summary

Overall, it’s a professional looking ad, done by professionals. It succeeds in many aspects including, color and repetition, and using subtle proximity to suggest what you might feel if you chose to pick up a Coke.

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