Dine ‘n’ Dash

Dine ‘n’ dash is meant to be a fun and somewhat abstract take on fast food or takeout. The colors may not be completely accurate and the shapes may not look that natural, but that’s all part of the feel. My target audience is younger people. Maybe mid-twenties or early 30’s.

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Bright Colors with a Cool Feel

Obviously the hotdog is not at all natural. But it is fun. Which is what you’ll also find with the french fries, which look more like block art, and the black drink cup that could contain anything from Dr. Pepper, to who knows what!

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Purposeful Shapes

Because these are only representations of  food that you’d see in real life they have to have some resemblance to their real life counterparts.To do that I added a paper condiment cup, filled with mustard, to go with my corn dog and the circular pop-ins on the drink lid.

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A Retro Feel for a Retro Crowd

While the Black lines and bright colors of these icons may not be for everybody, they work well to get the message across and to create a vibrant cheerful representation of each dish.

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Memorable Fun

In the end what are hotdogs, french fries, and soda for? Fun! Which is also what these icons try to represent. Accurate colors and shapes? Probably not. But they do create a feel that is memorable and fun.

 

 

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Icons

400 x 400

60 x 60

Mosaic

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To Coke or not to Coke, that is the Question…of Course you Coke!

Introduction

I like this ad. Obviously it’s for Coca-Cola, one of the beverage industries biggest competitors. As far as the history of it goes , it seems to have originated from around the 50’s. It features bright colors and few lines of content, “Every job needs the pause that refreshes”. A “Coke brake”, if you will.

Type Face – Oldstyle

The yellow text on the left of the image, featured in the red circle, seems be a type of oldstyle. This is made clear by its serifs which feature some amount of bracketing, as well as the moderate thick-to-thin transitions. I think this text was selected because the designer wanted to give information to the reader that was important but not the most important.

Type Face – Modern

The feature text of the ad appears to be in a Modern type face. Identified by the radical thick to thin transitions and thinner serifs which feature little or no bracketing. I think the designer used this as the feature text of the ad because he wanted to attract the reader’s attention.

Contrast

Although these type faces may appear to be similar in some ways, the main differences are seen in the thickness of the serifs, bracketing, and the thick to thin transitions in the letters themselves. Notably, the designer also chose to make the text sizes significantly different further emphasizing their differences.

Conclusion

In conclusion the designer chose fonts that were different enough in size and style that they did not conflict. Also the designer to care to make sure that he used the colors of the ad to further increase the contrast between the bodies of text. Overall, the designer was successful in creating an effective and eye-catching ad.

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Coca-Cola Olympics: #THATSGOLD

http://www.johnnyjet.com/10-best-commercials-from-the-rio-2016-olympics/r a caption

Introduction

As we all know the Olympics are always buzzing with sponsors and ads, Coca-Cola, certainly at the top of that list, is among those striving for gold. Featured in the 2016 Olympic Games this image is from Coca-Cola’s ad campaign for the Olympics. #thatsgold.

Color

While the classic red and white of Coca-Cola are recognizable in almost any country in the world. Coca-Cola chose to utilize a few different color schemes, including those of the Olympic logo.

As you can see the white and red are present most everywhere, including in the text. But if you look closely to the flowing stripes on the right they feature the colors also found in the Olympic rings on the top of the image.

Alignment

The alignment of the piece is fairly simple because there are only three larger bodies of text in the whole image. However “A Refreshing Finish” and “#Thatsgold” are aligned so that when someone reads them together they will tweet or post using the hashtag.

Proximity

Coca-Cola is trying to say a lot of things with this add. One of which is that drinking Coca-Cola will put a smile on your face, as seen by the man holding the bottle.

Contrast

While the white and red of the logo will certainly stand out against most any background. The designers of the add chose white for the feature text as well.

Repetition

The most repeated aspect of the image is the Coca-Cola logo which is featured three times. They certainly don’t want you to forget it!

Summary

Overall, it’s a professional looking ad, done by professionals. It succeeds in many aspects including, color and repetition, and using subtle proximity to suggest what you might feel if you chose to pick up a Coke.

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