Introduction
Since animals are always cute fuzzy and can gain the fondness of our hearts oh so quickly I thought that a cute dog (a pug in this instance) would be just the ticket to sell Swiffer dry mops to reach my female target audience.
Audience
When creating this ad I had to think deeply in order to discover what the typical 45-55 year old would want to see. Whatever the person though, most people and particularly women do tend to like quite fuzzy animals so I thought that an emotional appeal to the safety of their pets would be a good way to go.
The Ad
The advertisement is pretty simple but I think that it appeals to the emotional side of most people pretty well. I enlarged the word “love” and set it in a more decorative font to make the feeling stronger.
As far as the pug goes I used Photoshop to blend him into the image using a layer mask which worked marvelously. It was difficult to make it look like the pug and the background are in the same place but I think that the overall message of the ad is more important then whether you can tell for sure or not whether it’s Photoshopped.
Final Thoughts
Overall I’m pleased with the final result and think that it uses the images to its advantage rather than just simply having them there for aesthetics.
Images
Magazine Ad
Blog Ad
Original Photos
Inside House – Personally Taken
Pug – https://pixabay.com/en/pug-dog-pet-animal-cute-tongue-698659/
brycecorning 