Coca-Cola Olympics: #THATSGOLD
Introduction
As we all know the Olympics are always buzzing with sponsors and ads, Coca-Cola, certainly at the top of that list, is among those striving for gold. Featured in the 2016 Olympic Games this image is from Coca-Cola’s ad campaign for the Olympics. #thatsgold.
Color
While the classic red and white of Coca-Cola are recognizable in almost any country in the world. Coca-Cola chose to utilize a few different color schemes, including those of the Olympic logo.
As you can see the white and red are present most everywhere, including in the text. But if you look closely to the flowing stripes on the right they feature the colors also found in the Olympic rings on the top of the image.
Alignment
The alignment of the piece is fairly simple because there are only three larger bodies of text in the whole image. However “A Refreshing Finish” and “#Thatsgold” are aligned so that when someone reads them together they will tweet or post using the hashtag.
Proximity
Coca-Cola is trying to say a lot of things with this add. One of which is that drinking Coca-Cola will put a smile on your face, as seen by the man holding the bottle.
Contrast
While the white and red of the logo will certainly stand out against most any background. The designers of the add chose white for the feature text as well.
Repetition
The most repeated aspect of the image is the Coca-Cola logo which is featured three times. They certainly don’t want you to forget it!
Summary
Overall, it’s a professional looking ad, done by professionals. It succeeds in many aspects including, color and repetition, and using subtle proximity to suggest what you might feel if you chose to pick up a Coke.
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